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This site contains presentations, publications, lessons and training materials developed over many years. The site is continually updated so I hope you'll come back often. All content is freely shareable and linkable, but I'd love to hear your comments about any of it. You can always find me at sine@udel.edu.

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September 5, 2006

Wendy's Smart Wants to Be Your Friend

I spent Labor Day weekend preparing my Urban Affairs and Public Policy course: Planning IT-Enhanced Projects in the Government and Non-profit sectors. This seemingly takes me away from my primary area which is K-12 educational technology. It’s always interesting to me, though, how much they intersect.

One of the big issues right now in the K-12 world is how to handle social networking. In K-12 this amounts to keeping naïve kids from exposing too much. In the business world, it’s about leveraging these tools to make the best possible contacts and get the most exposure. In fact, MySpace is dealing with how to balance the number of ad-based personas within the space. Wendy’s Square Patty now has 81,000 friends. Take a look.

On the flip side, one of the sites I turn to for much of the information and advice for the non-profit agencies is TechSoup. While there is a strong professional community, the driving force here is really the international network of contributors. Many of these people are revealing exactly the kind of information that we warn K-12 kids about, and that’s what makes the site alive and rich.

Interesting to ponder how to facilitate the crossover.

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